Mobile, Video & Social Media in Recruitment

Feedback From The 2011 Mobile & Video in Recruitment Conference

At the 2011 Mobile & Video in Recruitment Conference on the 17th November 2011 over 120 delegates assembled in London to learn more about the use of mobile and video in recruitment.

The packed programme included:

•     The Trends behind Mobile Recruitment
•     How to develop a Mobile Recruitment Strategy
•     Should you have a Mobile Website or a Mobile Recruitment App (or both?)
•     Using QR Codes and Location Based Services in Recruitment
•     How to use SMS & Bluetooth in Recruitment
•     Developing & Launching a Mobile Recruiting App
•     The latest Mobile Recruiting Survey data
•     How to attract high quality applicants through Online Video
•     How to use Video Interviews as part of the Recruitment process
•     Using Online Video Marketing in Recruitment
•     Mobile & Video Question Time

Chris Heron and Phil Begnett from Cast Recruitment Videos interviewed some of the conference delegates.

You can see the delegates feedback in the video below (3 mins 12 secs).

My thanks go to Chris and Phil from Cast Recruitment Videos for producing the video.

Free Mobile Recruitment Guide

If you want to find out more about how to get started with mobile recruitment then you can download my new guide:   - How To Get Started With Mobile Recruitment. You can claim your free guide here: http://www.web-based-recruitment.com/free-guide.htm .

If you know anyone else who could benefit from the guide then please pass on the link.

Mike Taylor  

Two Major Online Recruitment Conferences For 2011 Announced

2011 Social Media in Recruitment Conference

 
I am pleased to announce that Web Based Recruitment will be running the Social Media in Recruitment Conference in London on Thursday 7th April 2011.

This will be the third Social Media In Recruitment Conference we have run and will again be a mixture of expert speakers, case studies and success stories from previous years delegates.

The conference programme will be released in the next couple of weeks. To be notified when there are updates to the site, including when the conference programme details are released, visit the Social Media in Recruitment web site and enter your email address in the top right hand corner where it says "Get Updates By Email "

2011 Mobile & Video in Recruitment Conference

On Thursday the 20th October 2011 we will be running our second Mobile and Video in Recruitment Conference in London.

Web Based Recruitment ran the world's first Mobile and Video in Recruitment Conference at the end of September 2010 which was very well received.

The Mobile & Video in Recruitment Conference programme will be released after the 2011 Social Media in Recruitment Conference has taken place. To keep up to date with Mobile and Video, including being notified when the conference programme is published, visit the Mobile & Video in Recruitment  web site and enter your email address in the top right hand corner where it says "Get Updates By Email "

If you have any questions about either of our 2011 Conferences then please get in touch.

Mike Taylor

 

YouTube To Speak At The Mobile And Video In Recruitment Conference

In my previous post I announced the first Mobile and Video in Recruitment Conference - a sister Conference to our highly successful  Social Media In Recruitment Conferences held in July 2009 and April 2010.

I am now pleased to confirm that YouTube will be speaking at the Conference which takes place on the 28th September in London. Details of the conference programme can be found here.

Both Mobile and Video are starting to become an important extra marketing channel for companies to promote their jobs and brands and we have some excellent examples during the Conference of how they are being successfully used today.

Full details can be found at the Conference web site, with a saving of £100 if you book by the 27th August.

Mike 

New Mobile and Video In Recruitment Conference

I am pleased to announce the first ever Mobile and Video In Recruitment Conference which will take place in London on Tuesday 28th September 2010.

Whilst both mobile and online video have been around for a while I think that 2010 will turn out to be a key year in terms of their application in recruitment.  The fact that YouTube now serves two billion videos a day and the fact that by 2013 Smart Phone sales will overtake the sale of PCs simply can’t be ignored from a recruitment perspective.

The Conference will feature an excellent mixture of leading industry speakers, case studies and an interactive discussion panel.

By the end of the conference delegates will have learnt the impact that mobile and video is currently having in recruitment, how it will develop in the future and how they can start to implement mobile and video strategies to gain an advantage in their own business.

You can find details of the Conference at: www.mobileandvideoinrecruitment.com

Are You Using Mobile or Video in Recruitment? 

If you are already using mobile or video in recruitment then please get in touch as I would be interested in seeing what you are doing and how it is working for you.

Mike

How To Use Online Video In Recruitment

I have been asked on a number of occasions about the type of video camera I use and how I put my videos on this blog, YouTube and on the Social Media In Recruitment web site. As a result I have written  a short article (published below) which explains the equipment that I use.

However, it occurred to me that one of the reasons that people haven't started to use online video themselves was probably because they thought it was too complicated and expensive?

So as a result I have now put together a Video In Recruitment Workshop and you can find the details at the end of the article.

Mike

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How To Create Your Own Video

I thought I would share with you the equipment that I personally use so you can see real examples of videos on the web.

There are lots of video cameras out there but you can get a handheld pocket HD camcorder for just over a £100. Don't be mislead by the price as a few years ago a HD camera recording this level of quality would have cost thousands of pounds!

I personally use the Kodak Zi8 HD Pocket Video Camera which importantly has an audio input jack which means you can connect an external  microphone (which you can't do with many other pocket video cameras)

You can see some examples of the video quality by looking at some video interviews I did prior to the Social Media In Recruitment Conference this year: http://www.socialmediainrecruitment.com/2010/03/01/using-twitter-in-recruitment/

Uploading Your Videos

Once you have recorded your video you need to have an account with YouTube so that you can upload your video. You can also have your own YouTube channel which is free. Here is the link to my channel: http://www.youtube.com/user/socialmediarec

Another advantage of the Kodak Zi8 video camera is that you can plug your video camera straight into your computer using the built-in USB connector and upload the video straight to YouTube.

YouTube will host your videos for free and send you free traffic. However you will also want to consider hosting the video on your own web site as well.

Editing Your Video

If you wanted to edit your video prior to uploading it then there are a range of video editing options available. Video editing software allows you to add graphics, branding and special effects to the video, plus take out any mistakes you may have made during the recording.

I personally use the Sony Movie Studio HD 10 Platinum (PC edition) video editing software which I find very straightforward to use.

Summary

There will always be a place for traditional video companies to make videos for you if you wanted to outsource your video production. However, if you did want to look at producing your own videos then you now have a list of affordable equipment to help you get started!

Questions

If you have any questions about online video, or if you have any video examples you would like to share, then please email me and let me know:
mike@web-based-recruitment.com.

Thanks!

Mike Taylor

P.S. If you are interested in learning more about online video then I am currently working on producing a one day workshop where attendees will learn how to shoot, edit and produce their own videos.

Full details of the workshop can be found at:

http://www.VideoInRecruitmentWorkshop.com

 

Using Online Video In Recruitment

Thanks to Bill Boorman organising #TRULondon last week I was able to meet some great people from overseas whose blogs I have been reading for a number of years.

In particular I was able to catch up with Jim Stroud - www.jimstroud.com and talk to him about using online video in recruitment. Jim was a Track Leader for the first social media track of the day (where he talked about using YouTube for recruiting) and then joined the online video track later in the morning.

In this video I ask Jim about his views about using video for recruiting, what the benefits are and what he would suggest for Recruiters looking to get started with online video.  

Mike

http://www.web-based-recruitment.com

Round Up of South Africa's First Online Recruitment Conference

I had the pleasure of speaking at South Africa's first Online Recruitment Conference last week in Cape Town, organised by Kris Jarzebowski , CEO of www.CareerJunction.co.za

There were 110 people at the Conference which was held at the the same venue where the draw for the FIFA World Cup was made at the end of last year. 

There was a great line-up of speakers and it was a well balanced programme to cater for both Corporate and Recruitment Agency recruiters. You can view the full Conference programme here .

In my presentation I talked about setting up the Online Recruitment Mix for 2010 and beyond. Straight after me was Stephen Newton, Head Of Google, South Africa.

I believe Kris is looking to run a second conference but this time it will probably be in Johannesburg?
 
I caught up with Kris after the Conference had just finished to ask him about Online Recruitment in South Africa and how he felt the Conference went. There was also an interesting link to JobSite and Keith Potts in the UK!

This was my first visit to Cape Town and the Western Cape area of South Africa. It certainly is a beautiful part of the world and well worth a visit!

Mike

www.Web-Based-Recruitment.com  

Social Media In Recruitment - REC Report

While I was away speaking at the first Online Recruitment Conference in South Africa last week (I will post more details about the Conference next week) the REC issued a Research Report about the use of Social Media In Recruitment to its members.

The report came about as a result of the First Social Media in Recruitment Conference that I organised last July which Roger Tweedy,  Director of Research for the REC attended.

All the speakers from the July 2009 Conference were asked to contribute to the research which contains some very useful and valuable advice.

The contents of the report includes:

Introduction - Roger Tweedy
An Overview of Social Media  - Mike Taylor
The Social Media Amateur - Bill Boorman
LinkedIn for Recruiters - Mark Williams
Developing a Corporate Social Networking Strategy - Paul Harrison
The Future of Social Recruiting - Matt Alder
Top 10 Tips
Glossary

You can find a link to the report at the REC web site:

http://www.rec.uk.com/about-recruitment/research/bookshop/socialmedia

Mike

http://www.web-based-recruitment.com

2010 Online Recruitment Trends & Predictions

I was asked the other day what I thought the trends would be in online recruitment during 2010 so I thought I would share them here on my blog.

 

Online Video

 

I think 2010 will be a big year for online video. It has never been easier to make a video and upload it, especially with the new range of handheld pocket HD camcorders. You can literally shoot some video, plug it into your computer and upload it straight into YouTube (as I did with this video last year: http://www.youtube.com/watch?v=Hh5atb5a-pM

 

Whilst videos taken with these types of cameras are not your typical professional, corporate videos, I feel that they will still have a place in recruitment.

 

Social Media

 

I think that this could be a key year for social media in recruitment.

 

There are more and more examples available where companies are using social media successfully and I expect the number of success stories to continue. However, there are still a lot of companies who haven't started to use any form of social media yet as part of their online recruiting activities.

 

It reminds me of when I first got involved with online recruitment some 10 years ago. Despite the benefits of online recruitment companies still didn't take the plunge straight away and gradually got involved some years later. I have a feeling it will be the same with social media!

 

Mobile Recruitment

 

It seems that use of mobile in recruitment has been the "next big thing"for years!

 

I do feel that specific job related applications for phones (not just the iPhone) will become more popular this year as companies and job boards continue to roll out their own applications. 

 

With the rise in the number of smart enabled phones (where you can access the internet on your mobile) this has meant that web sites can be accessed anytime, anywhere. Also,some phones have the full HTML browser version on the handset now which means you can view web pages as they appear on your laptop or PC which makes it a far more pleasant job hunting experience than before.

 

So these are my three main predictions for 2010. Please feel free to agree, disagree or comment below.

 

Happy New Year!

 

Mike

http://www.web-based-recruitment.com & http://www.socialmediainrecruitment.com

 

Meet Mark - The Walking CV!

I was on my way to a meeting in Canary Wharf yesterday when I came across Mark. Full  credit to him as he was standing outside in the cold trying to get noticed by potential employers.

I had my handheld video camera with me so I did a quick interview with Mark and offered to upload it onto YouTube for him.

I'm sure it is only a matter of time before he finds something and I wish him well!

 Mike

Video Recruitment - New Expert Interview With Lisa Scales - Talent on View

Online video is experiencing massive growth, but how can it help in the recruitment process?

I caught up with Lisa Scales who is a Director at Talent on View where they offer a web based video platform that enables Recruiters and Corporate businesses to use video at different stages of the recruitment process.

Lisa explains how video can help in the recruitment process and why Recruiters don't have to spend hours and hours looking at videos!

Running time 15mins 41secs.

To find out more about the service from Talent on View visit: www.talentonview.com

Mike

Web-Based-Recruitment.com

Adding Video To Your Web Site To Help Attract Star Talent

There was an interesting case study in Marketing Sherpa today about the use of online video in attracting star talent to a company.

Online video is certainly increasing in popularity and within the next few years companies will be seen to be different if they "don't" have online video as part of the carees web site.

You can view the article (free access until the 30th August) here: http://www.marketingsherpa.com/article.php?ident=30106

The company was Life Time Fitness and the key results were:

An increase in applications across the board:
o Manager applications - 30% increase
o Personal trainer applications - 29% increase
o Sales associate applications - 7% increase

Plus, the quality of those applicants has also increased.
- The number of manager applications that passed qualification pre-screening increased from 9% to 19%.
- The number of sales associate applications that passed qualification pre-screening increased from 29% to 37%.
- The number of personal trainer applications that passed qualification pre-screening increased from 30% to 38%.

Expect to see more examples of the use of video in the coming weeks as companies start to learn of these types of results.

Mike

www.web-based-recruitment.com

Mike Taylor On Dragons Den (well sort of)

I really enjoy watching Dragons Den where people come along and pitch their business idea to the five Dragons who then decide whether or not to invest in the business idea.

The BBC recently ran a challenge where you could submit a comedy video using BBC video clips from the show. Never one to miss a challenge I had a go and found out this morning that my video is on the BBC web site!

It was a bid of a rush to get it done on Friday so there are some things I would like to have done differently. But to make it through and get published on the BBC web site is a great feeling!

Link: http://www.bbc.co.uk/dna/comedysoup/C55769

Thanks

Mike

Web-Based-Recruitment