The Cadbury Schweppes Graduate Recruitment team have been at it again!
In addtion to introducing a Blog in 2005 and mp3 downloads in 2006 they have now introduced a dedicated Online Chat Room for their 2008 Graduate Recruitment campaign. The chat room opens again this Friday 9th November at 12.30pm (UK time).
You can see the full story via the Personnel Today web site by clicking here.
A good example of using Web 2.0 features to "connect" with their target audience.